Case Study: D4 (managed data & discovery services provider) achieves rapid, highly engaging sales training rollout with mLevel

A Non-Traditional Solution Brings Speed, Cost Effectiveness, and Engagement to Essential Sales Training

D4, a leading provider of managed data and discovery services, faced inconsistent messaging and uneven sales performance after rapid growth and a 50% increase in its sales team. Needing mobile-accessible, fast-to-deploy sales training that wouldn’t drain internal resources, D4 selected mLevel’s microlearning platform (using mLevel “Missions” and analytics) to build a scalable, engaging program.

mLevel enabled rapid, low-cost development of bite-sized “Missions” (the first launched in less than three weeks and 17 more rolled out in the following ten weeks) and provided analytics to track progress. The program produced 1,464 activity plays from 93 players (15.7 plays/player) with a 97% correct-answer rate, drove higher engagement and lead activity, improved reps’ questioning and alignment between sales and marketing, sped new-hire readiness, and positioned D4 to realize a full return on investment within the first year—outcomes powered by mLevel’s microlearning tools and reporting.

D4

Marjorie Newell

Director of Training