Case Study: Freshub achieves scalable, always-on smart kitchen commerce with mLab's hosted MongoDB

mLab Helps Set the Table for Freshub’s Growth in Smart Kitchen Commerce

Freshub, a smart kitchen commerce provider that lets consumers reorder groceries via touch, voice and gesture from connected appliances, needed a database strategy capable of housing and serving data for over 1 million products plus continuous IoT sensor feeds. After finding MySQL unwieldy for flexible, document-oriented data and large-scale sensor throughput, Freshub selected mLab’s hosted MongoDB Database-as-a-Service to meet its product catalog and real-time needs.

mLab delivered a fully managed MongoDB DBaaS with automatic multi-node replication, flexible schema support and highly responsive, expert support, enabling an easier migration from MySQL and reducing developer time on database operations. As a result, Freshub can reliably store and process its million-plus product catalog and growing sensor data, scale quickly as it expands retailer and appliance integrations, and focus internal resources on product and UX improvements—benefits Freshub attributes directly to mLab’s platform and support.

Freshub

Gena Minevich

VP of Research and Development