Case Study: Duo reduces posting time by 87% with mLabs

Duo cuts post scheduling time by 87% with mLab

Duo, a full-service marketing agency managing over 100 clients, faced significant challenges with its large-scale social media operation. Their manual process for scheduling posts was slow, taking an average of two and a half hours per client, and was prone to errors. To optimize this process and gain more control, they turned to the scheduling and publishing platform from vendor mLab.

By implementing mLab's platform, Duo drastically streamlined its operations. The solution reduced their average scheduling time by 87%, down to just 32 minutes per client, and cut monthly posting errors by 66%. This saved the agency significant time and allowed them to achieve substantial campaign results, including reaching 12 million people in a single campaign. The team reported operating with greater security and productivity thanks to the optimized processes and data-driven insights provided by mLab.

Duo