Case Study: Accolade Wines reaches a younger wine audience with MKTG

Accolade Wines generates 1.5 billion impressions with MKTG

The customer, Accolade Wines, approached vendor MKTG with the challenge of disrupting the U.S. wine category to reach a new, younger Gen Z audience that historically does not drink wine.

MKTG developed a solution by partnering with NBA star James Harden to co-create a new wine label. They launched an authentic campaign featuring custom animated content and transformed the distribution model through social-first partnerships. The vendor also hosted a celebrity launch event, which generated over 1.5 billion impressions and significantly rocketed sales for the product.

Accolade Wines