Case Study: Vendr achieves 159% more leads above goal with MKG Marketing

Vendr boosts demand 159% above goal with MKG Marketing

Vendr, a SaaS buying platform, faced the challenge of shifting its marketing strategy from a focus on lead quality to lead volume as it scaled, all while needing to maintain flexibility to avoid costly cycles with digital ad algorithms. They partnered with vendor MKG Marketing for digital ads strategy to help navigate this transition efficiently.

MKG Marketing implemented a new, scalable account structure for Vendr's digital ads, taking full control to allow for granular optimization and the ability to toggle between strategies. This solution, which included regrouping targets and layering in new campaigns, led to paid demand generating over 40% of total leads, surpassing the monthly goal by 159% without any budget increase.

Vendr