Case Study: Solidigm achieves 35% organic search impression growth with MKG Marketing

Solidigm grows organic search impressions 35% with MKG Marketing

Solidigm, a data storage solutions provider, faced the challenge of needing to drive immediate traffic and engagement in a crowded technical market while simultaneously building a sustainable organic search presence that wouldn't vanish when paid campaigns were paused. The vendor, MKG Marketing, addressed this by implementing a dual strategy combining paid advertising with their Search Visibility Optimization (SVO) service.

MKG's solution was a two-track approach: display and search ads for immediate visibility and brand building, while SVO work created and optimized utility, product, and earned media content to earn lasting organic presence. The results were significant, with organic search impressions growing 35% and the average position improving from 5.6 to 4.4. When display ad spend was cut by 78%, organic sessions dropped only 7.5%, proving the strategy's sustainability. Furthermore, organic search ultimately delivered 2.3x more key events than paid search.

Solidigm