Case Study: Qualys Improves Vulnerability Management Keyword Rankings with MKG Marketing

Qualys improves vulnerability management rankings to 5th with MKG Marketing in 8 weeks

Qualys, a leading provider of cloud-based security and compliance solutions, engaged vendor MKG Marketing to improve their online visibility and increase organic search traffic. Their challenge was to enhance their rankings for relevant keywords within the vulnerability management domain in order to attract more qualified traffic and generate leads.

MKG Marketing implemented a solution involving extensive keyword research and on-page optimization techniques for Qualys' website. This strategy resulted in significant improvements in organic keyword rankings; for example, their rank for "Vulnerability Management" rose from 14th to 5th. These higher rankings led to increased website visits from targeted users, expanding Qualys' reach and contributing to an overall business lift.

Qualys