Case Study: Octapharma USA drives HCP leads in under a week with MKG Marketing's LinkedIn InMail campaigns

Octapharma USA wins new HCP leads in under 1 week with MKG Marketing

Octapharma USA, a pharmaceutical company, faced the urgent challenge of immediately communicating a supply update for its product Octagam to healthcare providers (HCPs). With traditional channels like conferences shut down, their Brand Communications lead, Eric Marrero, needed a fast digital solution. The vendor, MKG Marketing, piloted a program using LinkedIn InMail to meet this time-sensitive directive.

MKG Marketing implemented a targeted LinkedIn InMail campaign to directly message specific HCPs. The solution was launched in less than a week and successfully generated new leads at a cost of under $700 per lead, which was more effective than traditional event lead generation. This allowed MKG Marketing to help Octapharma USA quickly capitalize on its product's market position.

Octapharma USA