Case Study: Arlo by NETGEAR achieves IPO growth with MKG Marketing SEO

NETGEAR grows organic traffic 20-50% year over year with MKG Marketing

The customer, NETGEAR's Arlo security business, faced the immense challenge of competing with tech giants Amazon and Google to grow from zero revenue to an IPO. With vastly smaller resources, head of digital Chris Salazar needed an innovative organic marketing strategy to build brand awareness and drive sales, leading them to partner with vendor MKG Marketing for SEO services.

MKG Marketing implemented a comprehensive organic strategy focused on content and deep technical SEO, including the use of product schema to dominate search results. This solution drove compounded annual organic traffic growth of 20-50%, allowing Arlo to out-compete rivals like Ring and Nest. The efforts supported Arlo's journey to a successful IPO, with its stock closing 33% above the opening price on the first day of trading.

NETGEAR