Case Study: Maxim Integrated recovers and grows SEO traffic with MKG Marketing

Maxim Integrated grows SEO traffic 20% with MKG Marketing

The customer, Maxim Integrated, a tech manufacturing and semiconductors company, faced the challenge of building out its digital infrastructure and lifecycle management. The acting Chief Marketing Officer brought in senior director Daniel Santos, who championed bringing on vendor MKG Marketing to help with this high-pressure assignment, particularly to improve SEO performance which was being watched by the entire organization.

MKG Marketing implemented a comprehensive solution that included content optimization, an internal link strategy with the IT department, and audience segmentation partnerships with corporate marketing and individual business units. This three-year partnership paid off significantly. Despite a 23% drop in SEO traffic due to COVID, MKG's strategy helped Maxim Integrated regain the loss and grow traffic by 20%, resulting in a net 7% gain over pre-COVID levels.

Maxim Integrated