Case Study: MariaDB Achieves Higher-Quality Leads with MKG Marketing’s Facebook Ads

MariaDB improves lead quality in less than 1 month with MKG Marketing

The customer, MariaDB, faced a challenge in generating high-quality leads from IT decision-makers via Facebook Ads. Their VP of Marketing was skeptical that the platform could reach an audience with the right intent to purchase enterprise database products. The vendor, MKG Marketing, proposed a pilot program using Facebook Ads to address this.

MKG Marketing implemented a solution focused on building website custom audiences from MariaDB's highest-scoring leads. They used lookalike campaigns to find similar prospects and ran ongoing creative A/B tests. The results achieved in under a month showed Facebook Ads outperforming all other PPC channels in both lead volume and cost per lead, while also delivering a high percentage of top-tier leads.

MariaDB