Case Study: Informatica increases SEO lead volume by 100% with MKG Marketing

Informatica grows SEO lead volume by 100% with MKG Marketing

Informatica, an enterprise cloud data management company, faced a challenge with its declining organic search click-through rate (CTR). They partnered with vendor MKG Marketing to identify opportunities and reverse this trend through SEO and content optimization.

MKG Marketing implemented a new SEO content brief process to create a dedicated Reference Articles section on Informatica's website. This solution led to the publication of 46 articles, which ranked for over 1,051 keywords. The vendor helped achieve a 100% increase in lead generation via gated asset downloads and drove 1,000 highly qualified visits to the site each week.

Informatica