Case Study: ExtraHop achieves pipeline growth with MKG Marketing's digital advertising

ExtraHop grows pipeline 5x with MKG Marketing

ExtraHop, a cybersecurity company, faced challenges with maintaining marketing momentum and pipeline growth amidst frequent changes in its internal demand generation team. They partnered with vendor MKG Marketing to manage and optimize their digital advertising efforts, focusing on lead generation and account-based marketing campaigns.

MKG Marketing implemented a comprehensive digital advertising solution, which included restructuring and optimizing campaigns, leveraging both manual strategies and AI, and expanding into programmatic media and direct site buys. This approach resulted in significant measurable growth; for example, from 2018 to 2019, a 2x increase in ad spend led to a 5x increase in pipeline. In the first half of 2021, ad spend grew 156% year over year. The work by MKG Marketing successfully evolved ExtraHop's marketing from lead generation to a full demand generation system.

ExtraHop