Case Study: ExtraHop boosts organic traffic with MKG Marketing's SEO strategy

ExtraHop boosts organic traffic 23% with MKG Marketing

ExtraHop, a security company, worked with vendor MKG Marketing on a search visibility optimization (SVO) service to address the challenge of attracting new, top-of-funnel prospects who were unfamiliar with their brand through organic search.

MKG Marketing's solution was the creation of a top-of-funnel Protocol Library, a dictionary-style resource focused on cybersecurity terms. This SEO strategy targeted broad, definition-like search queries to drive awareness. The results were significant, with the library generating over 100,000 visits in 2021, accounting for 14% of the website's total traffic and producing a 23% increase in traffic year-over-year.

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