Case Study: North East Business Resilience Centre boosts cybercrime awareness with MK Public Relations

North East Business Resilience Centre reaches 20K tweet impressions per month with MK Public Relations

The North East Business Resilience Centre (NEBRC), a non-profit organization fighting cybercrime, partnered with MK Public Relations to support its official launch and establish an ongoing marketing strategy. The challenge was to drive awareness and understanding of the NEBRC's programs and ensure its key messages reached its key audiences across the region.

MK Public Relations implemented a multi-faceted strategy that included a press office, stakeholder engagement, weekly blogs, a regular newsletter, and a proactive social media presence. The results included extensive regional and trade media coverage, the issuance of 100 newsletters, and significant social media reach, including up to 20,000 monthly tweet impressions and a growing follower base across Twitter and LinkedIn.

North East Business Resilience Centre (nebrc)