Case Study: North East Business Resilience Centre launches cybercrime awareness programme with MK Public Relations

North East Business Resilience Centre launches cybercrime programme with MK Public Relations to protect UK businesses from £27bn in losses

The North East Business Resilience Centre (nebrc), a unique partnership between police, private sector, and academia, was formed to help regional businesses combat cybercrime and online fraud. They faced the challenge of launching this new initiative and building awareness during the 2020 lockdown restrictions. MK Public Relations was approached to support this launch and deliver a marketing programme.

MK Public Relations quickly adapted the planned launch to an online format, hosting webinars and forums to engage stakeholders. They implemented a comprehensive marketing strategy supported by press relations and a social/digital programme to communicate key news and guidance. This ongoing work successfully built awareness for the nebrc, helping businesses strengthen their cyber resilience and access free resources to prevent costly criminal attacks.

North East Business Resilience Centre (nebrc)