Case Study: a multinational hardware retailer boosts revenue with MJV Technology & Innovation

Multinational Hardware Retailer validates B2B2C strategy in 50 days with MJV Technology & Innovation

The customer, a multinational hardware retailer, faced the challenge of adapting its successful B2C business model for a new market in Brazil. They needed to ensure the feasibility of this model in a different culture and find a way to improve upon it to surpass its previous success. MJV Technology & Innovation was engaged to assist with this strategic implementation.

MJV Technology & Innovation developed and validated a new Online-to-Offline (O2O) service model through high-fidelity prototyping. This involved running a physical store and ecommerce prototype for 50 days to gather customer feedback. The solution successfully facilitated the client's transition to a B2B2C model, providing them with direct access to end-user data and creating a continuous revenue stream from direct customers.