Case Study: Keck Medicine of USC keeps dean site content fresh with MJM Designz

Keck Medicine of USC keeps news current automatically with MJM Designz

Keck Medicine of USC, the medical enterprise of a top-ranked academic institution, faced the challenge of designing a new website for its dean that needed to explore different color directions while strictly adhering to the broader Keck Medicine brand. The site also required a method to automatically keep news and updates fresh and had to structure content for multiple distinct audiences—academic, clinical, and leadership—without sacrificing clarity. They engaged MJM Designz for web design and development to address this.

MJM Designz built a custom WordPress parallax theme that highlighted the dean's credentials and stories, and integrated a syndication feed to automatically populate news from an external source. The resulting website was responsive, performance-minded, and SEO-friendly. The solution ensured the dean's leadership page reflected the brand standards of a top-five U.S. medical school, kept news current automatically without manual updates, and improved visibility across the broader health system.

Keck Medicine of USC