Case Study: Levi’s achieves a global connected tailor shop experience with MJD Interactive

Levi’s rolls out Tailor Shop digital experience in time for the holidays with MJD Interactive

The customer Levi's faced the challenge of inspiring and educating shoppers about their new global Tailor Shop clothing customization offerings. They needed an in-store digital experience that could be curated with localized products for each international location and also serve as a tool for store tailors. Vendor MJD Interactive was engaged to create this solution.

MJD Interactive implemented an international in-store, interactive digital experience that simplified the Tailor Shop offerings and inspired customer creativity. The solution included multiple languages and localized content for each store, such as a WeChat integration in Shanghai. The vendor successfully rolled out the first phase in Levi's Times Square flagship store, with subsequent expansions to Shanghai and Milan, enhancing both the customer experience and tailor associate efficiency.

Levi’s