Case Study: Legoland improves guest satisfaction with MJD Interactive's chatbot commerce prototyping

Legoland validates in-park chatbot food ordering faster with MJD Interactive

The customer Legoland faced the challenge of elevating the guest experience with new digital technologies. They needed a cost-effective way to test emerging tech for guest adoption and sought to make ordering food fun, easy, and on-brand. The vendor MJD Interactive worked on a solution to address these needs.

MJD Interactive implemented a prototype trial by creating a mobile chatbot commerce experience for ordering food ahead of time at a Legoland restaurant. This solution allowed them to gather crucial research on guest and staff satisfaction, saving Legoland money and validating new guest experiences faster. The vendor's work is leading to conversational technologies that will be rolled out to Legoland worldwide.

Legoland