Case Study: Legendary drives Comic-Con buzz with MJD Interactive’s Godzilla digital activation

Legendary drives 10,000+ app downloads in 4 days with MJD Interactive

Legendary sought to re-launch the Godzilla franchise and needed to create a major impact at San Diego Comic-Con. To meet this challenge, the vendor MJD Interactive developed a digital activation combining geolocation and augmented reality to engage fans and drive them to an off-site experience.

MJD Interactive built a mobile app that used Gimbal geofencing and beacon technology to guide users from the convention center to a warehouse with a Geiger counter interface. Inside, the app used Vuforia augmented reality to translate posters and unlock exclusive content. The solution was a major success, generating nationwide press coverage, over 10,000 app downloads in four days, and industry awards for MJD Interactive. High demand forced an extension of the event hours.

Legendary