Case Study: GoPro speeds mobile feature delivery with MJD Interactive

GoPro speeds product features to market with MJD Interactive

GoPro partnered with the vendor MJD Interactive to tackle challenging software development initiatives that needed to be completed with high velocity. Their challenge was to bring new software product features to market faster and overcome internal hurdles, requiring an outside engineering and product innovation perspective to act as an on-call team for "impossible" tasks.

MJD Interactive implemented an ongoing Agile software development partnership, embedding their mobile engineers directly with the GoPro software team. This included solving a broken user experience for getting video from a camera to a phone, which led to helping build the new "Capture" mobile application. The results for GoPro included increased product features with significantly enhanced speed to market and an advanced knowledge base for future projects.

GoPro