Case Study: Falken Tire boosts engagement and dealer performance with MJD Interactive

Falken Tire boosts dealer training engagement over 7 years with MJD Interactive

Falken Tire came to MJD Interactive in 2011 with the challenge of expanding its brand recognition to attract a new, older demographic of 30-55 year olds without alienating its existing strong following among 18-30 year old males in the racing community.

MJD Interactive designed a new website that catered to both demographics, featuring social feeds and motorsports content for the younger audience, alongside a detailed tire finder and product information for older customers. MJD also later built a modern dealer training platform for Falken, which used data visualization, personalized dashboards, and a points-based reward system to increase engagement. The solutions were a huge success, exceeding KPIs for time on site, tire finder usage, pageviews, visitor retention, and product inquiries.

Falken Tire