Case Study: The Cleveland Pops Orchestra Achieves Brand Refresh and Ticket Growth with MJ2 Marketing

The Cleveland Pops Orchestra refreshes branding to reach a younger audience with MJ2 Marketing

The Cleveland Pops Orchestra needed to attract a younger audience and boost ticket sales while refreshing its outdated brand identity, which faced low awareness and confusion with a similar local institution. They engaged MJ2 Marketing for a brand evolution and digital marketing strategy to address these challenges.

MJ2 Marketing developed a comprehensive new brand identity, including a new logo, tagline, and photography style, and implemented a modern digital campaign across email, social media, and web. This strategic refresh aimed to increase excitement and relevance. The work by MJ2 Marketing was recognized with a 2024 Hermes Creative Award, positioning the orchestra for future growth in subscribers and supporters.

The Cleveland Pops Orchestra