Case Study: PDS Planning boosts qualified engagement and conversions with MJ2 Marketing web development

PDS Planning boosts website engagement from 32 seconds to 1:11 with MJ2 Marketing

PDS Planning, a financial firm and long-term client of MJ2 Marketing, was facing a challenge with its website. While the site was content-rich, it was not effectively speaking to their target audience, resulting in a high volume of unqualified traffic and leads that did not match their desired demographic.

MJ2 Marketing implemented a new website designed to better reflect the firm's unique value proposition, including key features like a Fee Calculator and targeted service pages. Following the launch, which was supported by a multi-channel campaign, the new site yielded measurable positive results. MJ2 Marketing's solution significantly increased engagement, with average time on site more than doubling, and also drove an increase in qualified conversions and form submissions.

PDS Planning