Case Study: City of Worthington Expands Community Engagement with MJ2 Marketing

City of Worthington grows Facebook reach to 8.9 million with MJ2 Marketing

The City of Worthington partnered with MJ2 Marketing to strengthen its social media presence and improve community engagement. The challenge was to centralize the city's social strategy, moving beyond simple scheduling to create a true community hub that could manage coordination across departments, ensure timely updates, and deliver authentic storytelling.

MJ2 Marketing implemented a solution involving cross-department collaboration, a streamlined workflow using Trello, and a strategic content strategy focused on human-centered storytelling. The results were significant, with Facebook reach growing to approximately 8.9 million people and Instagram reach doubling to 6.1+ million accounts. A single organic Reel earned over 9.4 million views, demonstrating the massive impact of MJ2 Marketing's approach.

City of Worthington