Case Study: The Farm achieves rapid operational pivot, regulatory compliance, and data-driven sales insights with MJ Freeway

MJ Freeway Enables Cannabis Dispensary to Pivot to Meet Business and Industry Needs

The Farm, a locally and woman-owned dispensary in Boulder, Colorado, needed a flexible software solution that could pivot with fast-changing cannabis regulations, support PO/analytics and inventory control, and integrate with online menus—needs made more urgent by COVID-19. To meet those challenges, The Farm selected MJ Freeway and its cloud-based MJ Platform seed-to-sale software.

MJ Freeway implemented MJ Platform to provide real-time dashboards, automated track-and-trace compliance, and seamless integration with third-party menu systems. Onboarded in April 2020 and operating within about six weeks, The Farm gained user-friendly analytics to identify top-selling items, improved inventory and compliance control under Boulder’s rules, and continues to receive responsive support from MJ Freeway.

The Farm

Tony Tarbox

Education and Training Director