Case Study: Alabama Power boosts employee engagement and gathers actionable event data with Mixtroz

How Alabama Power took their gatherings and events to the next level

Alabama Power, a major utility company, sought to improve its corporate culture and the effectiveness of its internal events, including new employee orientations and team meetings. The company wanted to break down silos, foster meaningful connections between employees from different departments, and gather valuable data on its workforce. To address this challenge, they turned to the vendor Mixtroz and its business engagement platform.

Mixtroz provided a solution where employees used an app to answer custom questions, and an algorithm then created purposeful small groups for breakout sessions. This process not only facilitated better networking and "uncomfortable" conversations between diverse employees but also served as a powerful data generation tool for event organizers. Results for Alabama Power included high levels of participant engagement, the formation of valuable new relationships, and the collection of actionable data on corporate culture. Multiple departments successfully used Mixtroz for events ranging from 50 to over 450 attendees, with one organizer noting it was "very easy" for both planners and employees to use. A specific anecdote highlighted a powerful, chance mentorship connection that was made directly because of the Mixtroz process.

Alabama Power

Lindsey Crawson

Senior Conference Services Specialist