Case Study: Baldwin Wallace University modernizes first-year orientation with Mixtroz

Baldwin Wallace University - Customer Case Study

Baldwin Wallace University, a private liberal arts institution, sought to improve its first-year orientation program to foster stronger connections among incoming students, a key factor in improving student retention. The university's traditional methods for group formation were ineffective, often leading to homogenous groups or random pairings that didn't facilitate meaningful engagement. To address this challenge, they turned to the vendor Mixtroz and implemented its app-based networking tool.

Mixtroz provided a solution where students downloaded an app, answered a short survey, and were then automatically placed into curated small groups with guided conversation starters. This technology-driven approach made it easy for students, including the more reserved ones, to engage with peers. The results for Baldwin Wallace were highly positive, with near 100% student adoption of the Mixtroz app. The university benefited from improved program management, enhanced student engagement, and gathered valuable actionable data. Mixtroz became an integral part of their orientation, being used for four consecutive years.

Baldwin Wallace University

Marc West

Dean of First Year