Case Study: Typeform achieves 75% open rate and 35% reply rate with Mixmax

Typeform - Customer Case Study

Typeform, a SaaS company that builds engaging online forms, faced fragmented outreach: sales and customer success teams relied on separate booking and email-tracking tools with outdated interfaces, limited functionality, and poor insights. Seeking a scalable, CRM-friendly solution after moving to Salesforce, Typeform evaluated and adopted Mixmax’s calendaring and email automation to unify outbound communications.

Mixmax delivered an all-in-one workflow—one-click scheduling, Gmail integration, shared emails, automated sequences, and message-level analytics—that gave Typeform a single source of truth and faster, more personalized outreach. The results were measurable: Typeform averaged a 75% open rate and 35% reply rate with Mixmax, improving customer engagement and visibility into customer health.

Typeform

Anca Croitoru

Customer Outcomes Manager