Case Study: Three Day Rule achieves 50% more clients through automated follow-ups with Mixmax

Three Day Rule - Customer Case Study

Three Day Rule, a tech-enabled personalized matchmaking firm, was struggling with manual outreach—matchmakers typed each email and followed up by hand with no way to track or measure results. To streamline client communication they adopted Mixmax, using features like Sequences, Meeting Types and scheduling templates, Live Feed reporting, custom branding, and reminders on the Mixmax Small Business plan.

Mixmax automated follow-ups and simplified scheduling so matchmakers gained time and could handle 50% more clients. Mixmax’s Sequence reports also revealed that women typically respond after the third or fourth stage and men after the fifth or sixth, prompting sequence adjustments that led to at least two matches that would have been missed otherwise, plus better template performance tracking and consistent branded outreach.

Three Day Rule

Marisa Reisel

Matchmaker