Case Study: Selffee achieves scalable follow-up and a 33% close rate with Mixmax

Selffee - Customer Case Study

Selffee, the company behind an edible photo booth that prints guests' faces onto cookies and other treats, was generating thousands of inbound web leads annually and could no longer manage manual follow-up. To scale outbound communications, Selffee turned to Mixmax and adopted its templates, sequences, email tracking and calendaring tools.

Within days Mixmax automated Selffee’s follow-up—using customized templates, sequences and one‑click meeting scheduling—to speed engagement and free up sales time. The result: a jump to a 33% close rate (up from 10% the year before), about a 90% response rate on webform leads versus an expected 20–30% without Mixmax, a 4× higher close rate when leads get on the phone, and the ability for David Weiss to effectively do the work of three salespeople.

Selffee

David Weiss

Co-Founder