Case Study: Adwerx doubles booked account reviews and scales outbound engagement with Mixmax

Mixmax has Made our Team Unstoppable

Adwerx, a fast-growing digital advertising platform for real estate agents and other advisors, needed a scalable customer engagement and workflow automation solution to handle thousands of customers and prospects. After evaluating more than 20 tools, Adwerx chose Mixmax to streamline outbound communication and better manage its sales pipeline through sequences, email tracking and tight Gmail and Google Calendar integrations.

Mixmax deployed automated sequences, in-depth analytics, scheduling tools, and interactive elements like buttons and polls to accelerate outreach and qualification. As a result, Adwerx saw nearly a 100% increase in account reviews booked on its growth team, roughly 25% of enterprise demos attributed to Mixmax sequences, dramatically higher response and engagement rates, faster booking (e.g., booking dozens of appointments with a single send), and significant time savings—plus ongoing support from the Mixmax team.

Adwerx

Ian Grady

Strategy & Growth