Case Study: Gong.io aligns outbound communication and boosts sales and customer success productivity with Mixmax

Mixmax Aligns Outbound Communication Across Sales and Customer Success at Gong.io

Gong, the leading conversation-intelligence platform for B2B sales, was struggling with fragmented outbound communication and overlapping tools across its sales and customer success teams. To consolidate email tracking, calendaring and workflow automation, Gong implemented Mixmax — using its Gmail and Google Calendar integrations and Chrome extension to bring communication and scheduling into one place.

Mixmax streamlined account management with features like “remind me,” shared templates, email scheduling and advanced tracking, while enabling scalable, personalized outreach. As a result, Gong reported dramatic engagement gains — 86% open rates, 52% reply rates and 41% RSVP rates — along with faster onboarding and improved collaboration thanks to Mixmax.

Gong

Samantha Kennedy

Customer Success Manager