Case Study: Hiretual achieves increased pipeline and saves 90 hours per week with Mixmax

Hiretual Generates More Pipeline and Saves 90 Hours/Week with Mixmax

hireez, an AI-powered sourcing platform used by over 100,000 recruiters, needed a more scalable way to follow up inbound web leads before they went cold. To accelerate outreach and reduce manual work, they adopted Mixmax (Mixmax for Gmail with Sequences, Rules, and Salesforce integration) to automate follow-up and engagement.

Mixmax implemented automated email sequences, CRM syncs, and interactive enhancements (calendar, buttons, polls) plus multi-step rules to eliminate manual tasks. As a result, hireez reports a 70% open rate on inbound leads, saves about 90 hours per week on average, and generates more meetings and pipeline thanks to faster, automated responses and reduced data entry.

hireez

Edwin Lau

Revenue Operations Manager