Case Study: GSI (talent agency) achieves effortless, engaging candidate outreach with Mixmax

GSI - Customer Case Study

GSI, led by founder Kevin Valliere, is a technology-focused talent agency that must cut through heavy candidate outreach to build trust and win placements. To make email communications more professional, engaging, and trackable—without adding administrative overhead—GSI turned to Mixmax as its email productivity tool integrated with Gmail.

Mixmax enabled GSI to create on-the-fly templates, embed rich content and visual link previews, and use email tracking to gauge candidate interest, all within Gmail. The result was more polished, higher-engagement outreach and faster message creation, allowing GSI to save effort and better prioritize follow-ups—benefits Kevin Valliere attributes directly to Mixmax.

GSI

Kevin Valliere

Sr Partner / Recruiter