Case Study: First Derm achieves higher email response rates and faster collaboration with Mixmax

First Derm - Customer Case Study

First Derm, a teledermatology service that connects people to dermatologists to avoid long average wait times, needed more effective outreach and faster collaboration for business development and marketing. For email communication they use Mixmax alongside other tools, leveraging Mixmax to improve how their messages and materials are presented.

Mixmax’s in-email cards (video and PDF previews) let First Derm embed a YouTube explainer and enable reviewers to view PDFs without leaving their inbox, reducing friction in outreach and approvals. According to Connor Church, Head of BD, after adopting Mixmax their response rate “shot through the roof,” materially speeding collaboration and boosting engagement.

First Derm

Connor Church

Head of BD