Case Study: Trendalytics achieves 85% email open rates and boosts productivity with Mixmax

Elevate Productivity and Improve Client Engagement and Retention

Trendalytics, a New York–based technology company that turns big data into merchandising insights for retailers and brands, needed an outbound communications management tool to streamline operations, maintain client engagement, and support growth. After trialing the Gmail-focused productivity app Mixmax, Trendalytics adopted it to improve account management workflows and reduce repetitive email tasks.

Mixmax implemented templates, template analytics, Send Later with recommended delivery times, automated follow-up sequences, and an embeddable Mixmax calendar to simplify scheduling. The solution freed time for higher-value work, saved the team an estimated 65+ hours per year, and dramatically boosted engagement — Trendalytics reports an 85% overall open rate and nearly 100% on their top sequence using Mixmax.

Trendalytics

Cecile Lee

Head of Account Management