Case Study: Appirio achieves 20% higher reply rates and 6x faster meeting bookings with Mixmax

Appirio - Customer Case Study

Appirio, a Wipro company, needed to boost engagement across demand generation, email nurturing and events while streamlining communications for a 20-person EMEA marketing team. They chose Mixmax (Enterprise) to add interactive polls, sequences and shared availability to make it easier for prospects to respond and for consultants to book meetings.

Mixmax implemented embedded email polls, automated sequences for webinar promotion, and shared availability tools, plus reporting to track what content works. As a result Appirio’s reply rates increased 20%, consultants using Mixmax book meetings six times faster than other teams, webinar attendance and topic-tailored engagement rose, and the team gained a platform they enjoy using day-to-day.

Appirio

Krista Finigan

Marketing Director, EMEA