Case Study: Amplitude boosts email productivity and follow-ups with Mixmax

Amplitude - Customer Case Study

Alicia Shiu, Head of Marketing at Amplitude, leads a very small marketing team focused on thought‑leadership and customer outreach to drive growth. She needed a way to manage and personalize email outreach, track customer engagement, and schedule sends without extra headcount, and adopted Mixmax for its email tracking, scheduling, templates, and improved attachment previews.

Mixmax’s tracking and scheduling features let Alicia prioritize follow‑ups based on opens, schedule messages for optimal times, and use templates to personalize medium‑size campaigns like event invites. As a result, Amplitude achieved more timely, targeted outreach and faster campaign execution—Mixmax improved follow‑up prioritization and overall email workflow efficiency compared with bulk sends.

Amplitude

Alicia Shiu

Head of Marketing & Growth