Case Study: Prairie Moon Nursery achieves 14% higher conversion and 27% higher average order value with Miva

Prairie Moon Nursery - Customer Case Study

Prairie Moon Nursery, a purpose-driven mail-order plant nursery, had outgrown its e-commerce site — heavy custom code made even small changes risky and the site repeatedly broke as the business scaled. They also needed a fast, well-timed relaunch during their slow season to avoid disrupting peak sales.

Miva built a tailored site from the ground up and launched on schedule, improving stability and flexibility. Since the relaunch, conversion rate rose 14% (to 17%), average order value increased 27% (to $93.10), and the company reports stronger sales, more confident customers, and happier employees.

Prairie Moon Nursery

Becky Klukas-Brewer

Head of Marketing