Case Study: PetStoreOnline.com achieves 20% revenue growth and 26% conversion lift with Miva Merchant

PetStoreOnline.com - Customer Case Study

ThePetStoreOnline.com, a Georgia-based online retailer of dog and cat supplies carrying brands like PetSafe and Innotek, was constrained by the limitations of its Yahoo store. Customization, product-data management, search refinement and new features were cumbersome or required third-party help, and A/B testing showed the dated, closed platform was hurting sales.

They launched a Miva Merchant store on a subdomain, replicated existing functionality, redirected paid search traffic, trained staff using Miva Synchro to integrate with QuickBooks, then completed a careful full migration while preserving high‑value URLs for SEO. The result was double-digit performance gains—20% increase in revenue, 14% more transactions and a 26% higher conversion rate—plus full control of search and cart pages and the ability to add modules, up-sells, customer pricing and a blog.

PetStoreOnline.com