Case Study: Crown Automotive achieves robust wholesale e-commerce and custom B2B features with Miva

Miva's enterprise-grade ecommerce platform boosts sales & streamlines operations for an automotive parts wholesaler

Crown Automotive is a 50-year-old manufacturer and distributor of more than 9,000 Jeep® replacement parts and accessories that sells exclusively to wholesale accounts. Facing a basic, phone-driven web presence, the company needed a B2B-focused e-commerce solution that could handle large SKU volumes while restricting pricing/inventory to authorized customers, supporting tiered and customer-specific pricing, open-account payment terms, multi-warehouse visibility, and enterprise-system integration.

The Mod Agency selected Miva to build a custom wholesale site with gated customer access, price groups, open-account checkout, an express order form for large multi-line orders, UPS shipping integration, and near real-time back-end sync. Launched in 2010 and now being upgraded with deeper integration, the platform eliminated double data entry, cut third-party ordering costs, improved order visibility and metrics, and now drives roughly 35% of daily orders with expectations of significant further growth.

Crown Automotive

Ron Gerber

President