Case Study: GHP Group achieves unified product, order, and customer data and improved inventory and financial visibility with Miva

Miva helps GHP Group, Inc. keep product, order, and customer data synced by integrating with Microsoft Dynamics GP

GHP Group, Inc., a major North American manufacturer of electric fireplaces and related products under brands like Dyna‑Glo and Pleasant Hearth, needed a scalable way to sell direct to consumers as demand grew. They required an enterprise ecommerce solution that would support new revenue channels while keeping product, inventory, order and customer data accurate across systems.

Miva built and deployed an enterprise ecommerce site and, working with Sikich, connected Miva Merchant to Microsoft Dynamics GP via Miva Enterprise Connect to sync catalog, inventory, orders and customer records. The integration delivered improved financial visibility and inventory and operations management, giving GHP a reliable foundation to grow direct sales, generate revenue and make better-informed business decisions.

GHP Group