Case Study: Marketview Liquor achieves a rock-solid, scalable e-commerce site with Miva

Miva helps a local New York wine retailer increase sales, improve reporting, and boost customer satisfaction

Marketview Liquor is a 40+-year Rochester retailer with a 27,000 sq ft store and an online presence since 2007 that ships to 37 states. Growth was hampered by a custom-built website plagued with bugs, limited back-end reporting, and an SEO-destroying URL change, leaving the team without confidence in their offshore developer and facing slow, costly fixes.

They migrated to Miva and launched a redesigned site in May 2014 with stronger customer accounts, “shop as customer” tools, and improved reporting plus responsive platform support. Conversion jumped from 1.75% to 2.14% immediately; in the first two months transactions were up 37%, average order value up 7%, and revenue up 46%, with far fewer customer complaints and renewed confidence to pursue 30–35% online growth.

Marketview Liquor

Tom VanGorder

Director of Online Operations