Case Study: Guy Harvey Jewelry achieves increased sales, higher conversion, and reliable uptime with Miva

Miva helps a fine jewelry retailer boost conversion, grow sales, and eliminate site downtime

Guy Harvey Jewelry, founded by Jim Fortescue in partnership with marine artist Guy Harvey, sells high‑end nautical‑themed pieces worn by top models and retailing up to $25,000. After shifting from a B2B wholesale model to direct‑to‑consumer sales, the company found its 3dcart site too utilitarian for a premium brand, with a poor checkout experience and repeated platform outages that hurt conversions and revenue.

Fortescue migrated the site to Miva (launched March 2015), implementing a refreshed, responsive design, dynamic product photos, related‑product merchandising and a streamlined checkout. The move delivered immediate gains — a 26% sales increase within two months and a 38% lift in conversion on launch — and strong year‑over‑year results (conversions +58%, transactions +64%, site revenue +59%) with zero downtime since migration.

Guy Harvey Jewelry

Jim Fortescue

Owner