Case Study: Sewing Parts Online achieves scalable growth and an improved shopping experience with Miva

Miva generates a dramatic surge in mobile customers to drive a brick and mortar business into a smash online success

Sewing Parts Online is a Tennessee-based retailer that launched its e-commerce site in 2008 to offer one-stop access to over 14,000 sewing machine parts and accessories. As online sales grew from a few orders per week to over 200 orders per day (the site now represents 80% of the company's business), their original Network Solutions cart—limited to 3,000 categories and hampered by slow, reactionary development and poor support—became a constraint on growth and the customer experience.

In early 2013 they migrated to Miva for an unrestricted, customizable platform and responsive development support; Miva’s team preserved key site elements, built a custom Quick Find feature, and improved site performance. The switch produced immediate gains—their biggest sales month on launch—plus higher conversion, lower bounce rates, and a 10% increase in average order value, positioning the company for continued growth.

Sewing Parts Online

Steve Kocourek

Director of Web Development