Case Study: Oliver + S achieves seamless site integration and 75% B2C online sales with Miva

Miva empowers an upstart fashion design company to grow its business into new channels and dramatically increase revenue

Oliver + S is a niche children’s sewing-pattern brand that evolved from a blog into a growing e‑commerce business. As retailers cut back inventory during the recession, the company needed a platform that could scale with a shift from B2B to B2C, preserve their distinct design and brand experience, integrate seamlessly with a blog, forums and other site components, and support a mobile-responsive customer experience.

Oliver + S chose Miva for complete design control, deep integration with WordPress/BuddyPress and their home-grown CMS, responsive site capabilities, and flexible wholesale features. The platform enabled a unified, mobile-friendly site and streamlined maintenance, helping Oliver + S grow online sales to roughly 75% of revenue, increase mobile traffic to over 45%, and maintain a scalable, easy-to-manage store that meets both retail and wholesale needs.

Oliver + S

Todd Gibson

Managing Partner