Case Study: Massimo Zanetti Beverage Group achieves unified B2B/B2C omnichannel ecommerce and global DTC scale with Miva

Massimo Zanetti Beverage Group - Customer Case Study

Massimo Zanetti Beverage Group, the world’s largest privately owned coffee manufacturer, wanted to crack the $50 billion retail coffee market without disrupting its extensive global wholesale business. The company needed a branded B2C ecommerce experience that could also support complex B2B requirements across 11 plants and distribution in more than 100 countries.

Miva delivered a unified ecommerce platform—building the new DTC site on the same framework as the wholesale portal—that seamlessly integrates with MZB’s production, inventory, and fulfillment systems. The omnichannel solution supports personalized B2B and B2C shopping, multi-brand merchandising and robust product filtering, enabling MZB to sell direct from brand to wholesaler to consumer while mastering its supply chain.

Massimo Zanetti Beverage Group