Case Study: OSU Beaver Store achieves 16% year-over-year online growth and major time & margin savings with Miva

How they turned it around on their new website

OSU Beaver Store, the official retail shop for Oregon State University, was hampered by an ecommerce platform that couldn’t execute promotions without costly third‑party development. That limitation made it hard to roll out in‑store promotions online, creating delays, extra labor, and an inconsistent customer experience.

After switching to Miva, the store gained the ability to build and run promotions in‑house (for example BOGO and buy‑one‑get‑one‑half‑off), aligning online and brick‑and‑mortar offers and streamlining operations. The change drove a 16% year‑over‑year increase in online sales, saved significant time and labor, and improved margins by about five percentage points.

OSU Beaver Store

Erik Anderson

General Merchandise Manager